5 brands doing Gen Z yellow ethically

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Yellow is having a moment.  In the two years since Beyonce lit up our screens in Lemonade, the sunshine shade has taken over millenial pink as the hottest colour.  But you don’t need to turn to fast fashion to get the look. Here are some of our favourite ethical brands rocking the colour that’s been dubbed Gen Z Yellow.

  1. KowTow 

kowtow Gen z yellow dressChorus Dress || International Shipping

This gorgeous 100% organic cotton dress is a ray of sunshine that will brighten up those cooler days and nights.  New Zealand-based KowTow are ethical fashion leaders. We love their commitment to Fairtrade textiles and the environment, right down to their recycled packaging.

  1.  Reformation

Brigitte Dress  || International Shipping

Made with lightweight linen, the Brigitte mini Dress mixes casual with a touch of Cannes glamour.  Reformation is an LA based label, which offsets the carbon from its clothing as well as measuring and reporting on its use of water.

  1. Marks and Spencer

marks and spencer yellow dress

Bardot Midi Dress || International Shipping

This off-the-shoulder number can be dressed up with heels or down with a denim jacket – however you wear it, it’s bound to brighten up your day. Marks and Spencer are a British high street institution that has introduced some strong environmental and labour policies into their supply chain. Available up to size 24.

  1. Stella McCartney

Estaella blouseEstella Blouse || International Shipping

This blouse is a true shade of Gen Z yellow – hard and bold. Wear it out with a short skirt or skinny black jeans for an outfit that pops. We love Stella McCartney because of her unique commitment to ethics and sustainability in the luxury fashion world.

  1. Elvis and Kresse Messenger Bag || International Shipping

No outfit is complete without a bag that’s made out of recycled London Fire Brigade’s hose. Obviously.  Elvis and Kresse take materials destined for the scrap heap and refashion them into beautiful, desirable and well made accessories.  If you like clothing that looks great and comes with a unique back story then check them out!

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Feature image by Guilherme Stecanella on Unsplash. All other images via brands mentioned.

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