Meet YSTR . Their mission is to make ethical fashion accessible, and conscious consumption possible.
Before entering into the world of ethical fashion, April Liang and Garrett Gerson ran a wholesale business. However, with every season they saw the excess amount of waste that was being produced just to allow for exchanges, returns, and damages.
“From there,” says April, “you would only have a certain period of time to sell the items before they would need to go on sale. As we educated ourselves more, we learned that fast fashion made a huge contribution to how wasteful this industry is as well and we had to make a change.”Thus, ethical label YSTR was born! YSTR is a direct-to-consumer brand that follows a cut to order model to prevent waste, producing ethically made clothing, while honouring the process of slow fashion. As part of their mission to empower conscious consumption, YSTR works hard to educate their customers about the production of their no-waste, ethically-made capsules.
YSTR uses a large proportion of high-quality deadstock fabrics, which is material left over from other garment mills that would otherwise go to landfill. They also pay a living wage to their workers.
According to April, “We hope to drive change in the industry to be less wasteful and show that there is a way to produce beautifully crafted garments in an ethical way. With YSTR, we hope to encourage people to think about our future, love themselves and our environment, and inspire change in our community.”
This thoughtful brand designs silhouettes that are classic with a modern twist, yet are easy and comfortable to wear – perfect for building your capsule wardrobe!
Want 15% off YSTR? Find the discount code in the offers tab of the Good On You App!
A club for conscious consumers
YSTR’s pieces have been designed to be effortlessly styled with different items and accessories, allowing you to get much more than #30Wears! “After all,” explains April, “these are pieces that should last in the closet for a long, long time. That’s something that we vouch for, in style, and in quality. And it’s something that goes hand in hand with our no-waste model. We strive for our garments to become statements in our customer’s capsule wardrobe.”
To help make high-quality ethical fashion more accessible, this innovative brand has created the #YSTRCLUB. This membership model allows YSTR to batch production and cut their garments to order every month, thus reducing waste and cost without compromising quality. Oh, and you and three friends get access to their private Beach Club in Malibu!
YSTR are offering our community an exclusive 15% off the subscription price for the #YSTRCLUB! Simply download the free Good On You App, head to the offers tab and grab your discount code.
My top 3 finds!
When asked about the inspiration behind the YSTR look, April explains that their aesthetic is inspired by vintage styles and silhouettes which are then tailored for the modern woman. “We look to all types of vintage muses from the 60s, 70s, 80s, even 90s for inspiration – fashion figures like Jane Birkin, Bridgette Bardot, Francois Hardy.”
Here are 3 pieces I’m loving right now:
I love a dress that’s built for layering and this simple, relaxed-fit dress can easily be dressed up or down with the right accessories and outerwear. As part of YSTR’s Foundations Collection, the Charlotte Dress is sewn in small batches by a local sewing company in Downtown Los Angeles.
Bridgette Bardot eat your heart out – according to YSTR, collarbones are the new cleavage! The super chic Penny Bodysuit is crafted from beautifully soft deadstock fabric that’s been saved from landfill. Pair this with pants, a jumpsuit or a skirt…the possibilities are endless.
At Good On You, we love a good ethical blazer. I really like the stylish print on this oversized boyfriend blazer from YSTR’s Layering Season capsule. An important feature for me is the pockets! I’m a massive fan of functionality paired with beautiful design. According to YSTR, for every Nico Blazer purchased, you prevent 4 articles of clothing from being sent to a landfill.
What’s next for YSTR?
“This is an exciting time,” says April, “and there’s a slow shift in the industry right now that is starting to gain momentum. People are opening their eyes to what they’re buying and how it’s made, very similar to the food industry”.
“Our goal is to not necessarily get everyone to purchase but to educate, if someone comes onto our website and we even light a tiny spark of change in them, then I say we are doing our part. We are continuously growing as a brand and evolving so we will continue creating clothes that our customers love and feel good about it.”
Images via YSTR.
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