What happens when visions align: two creatives, determined to fill a gap in the market and educate consumers on the importance of less is more.
Sydney’s Fine Fellow is one hell of a man cave.
|Details from Fine Fellow co-owner Clara Ho’s jewellery label
Burton Metal Depository. Image via Instagram
“A lot of the time people wouldn’t really think about it, so it’s up to us to showcase that Australian designed and made is on par with anything out of Paris or New York.
“We want to focus on educating people on the value of buying less but better, emphasising quality over quantity.”
|Fine Fellow stock a range of men’s and unisex products.
Manili candles designed and made in Melbourne. Image via Instagram
|Mister Wolf watches are stocked by Fine Fellow, & are
designed and assembled in Sydney. Image via Instagram
So she embarked on a series of pop-up shops, inviting now business partner Giuseppe Santamaria to the opening of the ‘Man Cave’.
Photographer and Men In This Town founder Giuseppe was drawn to the concept and the two applied for a space of their own.
“We want to highlight that the unique, local designs are what make us different to the big stores, so that adds to the reasons to come here,” Clara says.
“When we open on Foley Street we won’t just be a boutique – we’re incorporating making spaces where people can see the items being made by the artisans.
70 Oxford St, Darlinghurst
January 27th – March 6th
|Sydney-based business Timbermill handcrafting the furniture for
Fine Fellow’s Foley Street store, all using recycled timbers.
Image via Instagram